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Post by account_disabled on Dec 9, 2023 23:32:03 GMT -5
Adapt the newsletter and email campaign for mobile devices, shorter titles, relevant information in the first screen visible on mobile, use of square or portrait banners to better highlight the promotion on mobile 81.9% of users use Dark Mode Emails should be tested for multiple email clients – to ensure correct display But be careful: email marketing is a complementary activity and does not enjoy all the attention. Most (67%) reading emails while watching TV, lying in bed or on vacation. The email should also be able to attract users who do not have an immediate commercial purpose - have a dose Job Function Email List of information / education It can become a "magazine" that the user is subscribed to and can't wait for should be a goal for any ecommerce And how could we end another edition of the Summer School better than with Optimizing. The Checkout Process: 7 Methods highlighted by Vlad Stoiculescu (VTEX) who showed us that only by optimizing the checkout process we can achieve 35% higher conversion rates large (According to Baymard Institute). The 7 directions identified and explained by Vlad, with examples of "no" and "yes" are: Keep the UX simple The guest checkout should be visible Delivery dates must be correct Optimize for mobile Optimize.
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